AU Meta consultation creative test

Australian consultation acquisition test

Three messages, one audience, one offer, one destination. The winner is the concept that produces the most confirmed consultation requests and qualified conversations, not the most clicks.

Market

Australia

Concepts

Platforms

FB + IG Feed

Cards

4 per concept

Assets

24 placement cards

Primary KPI

Confirmed consultation requests

Secondary KPI

Qualified conversations

Status

Review

6 in review18 draft

1 · Review

All three concepts, as they appear on a phone

Swipe or drag each carousel sideways to see all four cards. Switch 4:5 and 1:1 at the top right. Leave anything that should change in the comment box under each concept.

Concept A

Bushfire Season

Does the beginning of bushfire season prompt property owners to explore additional protection?

Facebook Feed · 4:5

9:41100%

Prodigy Wildfire Solutions

Designed for Your Property

Does emphasising a tailored, property-specific discussion make requesting a consultation more appealing?

Facebook Feed · 4:5

9:41100%

Prodigy Wildfire Solutions

See the System

Does showing people how the Prodigy system actually works create enough confidence for them to enquire?

Facebook Feed · 4:5

9:41100%

Prodigy Wildfire Solutions

Approved copy, ready to paste

No all-caps copy and no extra punctuation. Instagram leans on the image; its on-image lines are deliberately short.

Facebook Feed

Primary text

Bushfire season has begun. If you’re considering additional protection for your property, now is a good time to explore your options. Prodigy designs permanent roofline and perimeter sprinkler systems for individual properties. Request a consultation to talk through what could suit your home.

Card 1 headline · on-image “Bushfire season is here”

Explore protection for your home

Card 2 headline · on-image “Start with your property”

Every home has different needs

Card 3 headline · on-image “Explore your options”

Roofline, perimeter and water

Card 4 headline · on-image “Talk it through”

Request a consultation

CTA (copy)

Request a consultation

Meta button

Learn more

Instagram Feed

Caption

Bushfire season is beginning. What protection options make sense for your property? Explore them with Prodigy. Request a consultation through this ad.

Card 1 image text

Bushfire season is here

Card 2 image text

What’s your property plan?

Card 3 image text

Explore permanent protection

Card 4 image text

Request a consultation

Landing page

https://prodigywildfire.com/Consultation

Card 1 URL with UTM (FB)

https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=a-bushfire_fb_c1_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}

Card 1 URL with UTM (IG)

https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=a-bushfire_ig_c1_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}

3 · Tracking

Naming, UTMs and CRM attribution

Every card gets its own URL, all pointing at the same page, so a consultation request can be traced to concept, platform and card.

UTM convention

utm_source

Meta Ads Manager structure (recommendation)

Campaign: AU | Consultation | Creative Message Test. Objective: Leads, optimised for the website conversion event that fires on a confirmed consultation request, identical for all concepts.
Cleanest option: Meta’s A/B test tool (Experiments) with creative as the test variable, so each concept is served to a non-overlapping part of the same audience with a comparable budget. Check that it is available on the ad account before relying on it.
Fallback: one campaign with three ad sets, one per concept, on the same audience, placements (FB Feed + IG Feed) and budget each, with campaign budget optimisation off so Meta cannot move spend to the early click leader.
Ads: one carousel ad per concept per placement, 4 cards, same button (Learn more), same destination.
Read-out: judge on confirmed requests and qualified conversations per concept. CTR, CPC and card progression are diagnostics only.

Creative map — all 24 placement cards

Creative id	Ad name	utm_content	URL
A-FB-1	AU \| A Bushfire Season \| FB Feed \| Carousel 4 \| v1 · card 1	a-bushfire_fb_c1_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=a-bushfire_fb_c1_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
A-FB-2	AU \| A Bushfire Season \| FB Feed \| Carousel 4 \| v1 · card 2	a-bushfire_fb_c2_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=a-bushfire_fb_c2_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
A-FB-3	AU \| A Bushfire Season \| FB Feed \| Carousel 4 \| v1 · card 3	a-bushfire_fb_c3_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=a-bushfire_fb_c3_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
A-FB-4	AU \| A Bushfire Season \| FB Feed \| Carousel 4 \| v1 · card 4	a-bushfire_fb_c4_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=a-bushfire_fb_c4_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
A-IG-1	AU \| A Bushfire Season \| IG Feed \| Carousel 4 \| v1 · card 1	a-bushfire_ig_c1_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=a-bushfire_ig_c1_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
A-IG-2	AU \| A Bushfire Season \| IG Feed \| Carousel 4 \| v1 · card 2	a-bushfire_ig_c2_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=a-bushfire_ig_c2_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
A-IG-3	AU \| A Bushfire Season \| IG Feed \| Carousel 4 \| v1 · card 3	a-bushfire_ig_c3_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=a-bushfire_ig_c3_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
A-IG-4	AU \| A Bushfire Season \| IG Feed \| Carousel 4 \| v1 · card 4	a-bushfire_ig_c4_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=a-bushfire_ig_c4_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
B-FB-1	AU \| B Designed for Your Property \| FB Feed \| Carousel 4 \| v1 · card 1	b-property_fb_c1_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=b-property_fb_c1_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
B-FB-2	AU \| B Designed for Your Property \| FB Feed \| Carousel 4 \| v1 · card 2	b-property_fb_c2_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=b-property_fb_c2_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
B-FB-3	AU \| B Designed for Your Property \| FB Feed \| Carousel 4 \| v1 · card 3	b-property_fb_c3_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=b-property_fb_c3_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
B-FB-4	AU \| B Designed for Your Property \| FB Feed \| Carousel 4 \| v1 · card 4	b-property_fb_c4_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=b-property_fb_c4_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
B-IG-1	AU \| B Designed for Your Property \| IG Feed \| Carousel 4 \| v1 · card 1	b-property_ig_c1_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=b-property_ig_c1_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
B-IG-2	AU \| B Designed for Your Property \| IG Feed \| Carousel 4 \| v1 · card 2	b-property_ig_c2_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=b-property_ig_c2_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
B-IG-3	AU \| B Designed for Your Property \| IG Feed \| Carousel 4 \| v1 · card 3	b-property_ig_c3_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=b-property_ig_c3_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
B-IG-4	AU \| B Designed for Your Property \| IG Feed \| Carousel 4 \| v1 · card 4	b-property_ig_c4_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=b-property_ig_c4_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
C-FB-1	AU \| C See the System \| FB Feed \| Carousel 4 \| v1 · card 1	c-system_fb_c1_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=c-system_fb_c1_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
C-FB-2	AU \| C See the System \| FB Feed \| Carousel 4 \| v1 · card 2	c-system_fb_c2_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=c-system_fb_c2_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
C-FB-3	AU \| C See the System \| FB Feed \| Carousel 4 \| v1 · card 3	c-system_fb_c3_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=c-system_fb_c3_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
C-FB-4	AU \| C See the System \| FB Feed \| Carousel 4 \| v1 · card 4	c-system_fb_c4_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=c-system_fb_c4_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
C-IG-1	AU \| C See the System \| IG Feed \| Carousel 4 \| v1 · card 1	c-system_ig_c1_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=c-system_ig_c1_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
C-IG-2	AU \| C See the System \| IG Feed \| Carousel 4 \| v1 · card 2	c-system_ig_c2_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=c-system_ig_c2_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
C-IG-3	AU \| C See the System \| IG Feed \| Carousel 4 \| v1 · card 3	c-system_ig_c3_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=c-system_ig_c3_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}
C-IG-4	AU \| C See the System \| IG Feed \| Carousel 4 \| v1 · card 4	c-system_ig_c4_v1	https://prodigywildfire.com/Consultation?utm_source=meta&utm_medium=paid_social&utm_campaign=au_consult_msgtest_v1&utm_term=as-au-core&utm_content=c-system_ig_c4_v1&utm_id={{campaign.id}}&pws_adset={{adset.id}}&pws_ad={{ad.id}}&pws_placement={{placement}}

CRM attribution fields to preserve

Today the CRM record carries the lead source (e.g. “Paid - Meta Ads”) and a Campaign text field. Those alone cannot tell concept or card apart. Proposed: keep both as they are and add the fields below, written from the landing page’s URL at submit time, so no existing attribution is overwritten. This is a recommendation; nothing has been changed in the intake flow.

Field	Example	Source
campaign_code	au_consult_msgtest_v1	utm_campaign
concept_code	A	first segment of utm_content
platform	fb	utm_content platform segment
placement	facebook_feed	pws_placement ({{placement}})
creative_id	A-FB-1	derived from utm_content
utm_source	meta	URL
utm_medium	paid_social	URL
utm_campaign	au_consult_msgtest_v1	URL
utm_content	a-bushfire_fb_c1_v1	URL
meta_ad_id	{{ad.id}}	pws_ad
landing_page	/Consultation	page path at submit
submitted_at	2026-10-02T09:14:00+10:00	form submit
crm_lead_id	Bigin deal id	CRM write response
consultation_confirmed	true	set when the request is confirmed by the team
qualified_conversation	true	set by the rep after the first call

4 · Launch QA

Landing page validation and launch checklist

Checked against the live page at https://prodigywildfire.com/Consultation on 24 Sep 2026. The campaign copy has not been changed to match the page; these are decisions to make first.

0 / 28 checked

Action required

Confirm whether the form requests a consultation or books an appointment

The page says “Book Your Free Wildfire Consultation”, while its body says an engineer “will review your property details and contact you within 24 hours”, which reads as a request for contact. The ads promise “Request a consultation”. The three-step form’s final step and confirmation message could not be seen from outside and must be checked by submitting a test.

Action required

Wording differs between ad and page

The ad CTA is “Request a consultation”. The page uses “Free Consultation”, “Book Your Free Wildfire Consultation” and “Get a Custom Wildfire Protection Plan”. The ad, page heading, form button and confirmation message should all say request a consultation.

Action required

Page is not Australian yet

It says “wildfire” rather than bushfire, quotes residential pricing in USD (“$15,000 USD”), lists a US virtual-assistant number and targets USA, Canada and Australia together. An Australian variant, or AU-aware copy for Meta traffic, is needed before launch.

Check

“Fire season active” badge

Confirm this is correct for Australian visitors on launch day, or hide it for AU traffic.

Creative QA

Australian property looks authentic
Correct Prodigy branding
Correct typography (Inter)
Text legible on mobile
Product visible from first card
Hardware is credible
Water behaviour is credible
No fabricated app UI
No exaggerated bushfire imagery
No misleading claims
Four-card sequence works
Card one works independently
CTA consistent

Meta QA

Facebook mobile preview checked in Ads Manager
Instagram mobile preview checked in Ads Manager
Headline truncation checked
Safe areas checked
Carousel card ratio confirmed (4:5, else upload the 1:1 set)
Every carousel card links correctly
Correct landing page used

Conversion QA

Ad click tested
Landing page loads
Form submits
Success state appears
Lead reaches CRM
UTM is preserved
Concept can be identified in CRM
Platform can be identified in CRM

5 · Downloads

Production files

Every card renders fresh at 1080 × 1350 (4:5) or 1080 × 1080 (1:1) as JPG. Packages are real .zip files built in the browser using the campaign folder structure.

48 files

PRODIGY_AU_META_A_BUSHFIRE_FB_CARD_01_1080x1350.jpg

1080 × 1350Concept AFacebookCard 1In reviewv1

PRODIGY_AU_META_A_BUSHFIRE_FB_CARD_01_1080x1080.jpg

1080 × 1080Concept AFacebookCard 1In reviewv1

PRODIGY_AU_META_A_BUSHFIRE_FB_CARD_02_1080x1350.jpg

1080 × 1350Concept AFacebookCard 2Draftv1

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1080 × 1350Concept AFacebookCard 4Draftv1

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1080 × 1080Concept AFacebookCard 4Draftv1

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1080 × 1350Concept AInstagramCard 1In reviewv1

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